FRAME logo | C21Awaye
FRAME logo | C21Awaye

Transform Spaces. Elevate Value.

Design-led real estate services that unlock your home's full potential - because selling is more than a transaction, it's a transformation.

Program Overview

The FRAME Program is a signature, full-service offering from CENTURY 21 Awaye Realty that merges interior design, expert staging, and luxury real estate marketing to unlock the full potential in every space.

Created for sellers, buyers, and developers, FRAME transforms under-marketed homes into high-impact listings — or helps you reimagine a space before move-in.

From light refreshes to full renovations, we guide each step with a curated, design-forward strategy to help you sell faster, buy smarter, and maximize every square foot. 

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Arlene and Danielle Waye

Our Story / Founder’s Note 

After over a decade as a lead designer for high-end residential and commercial projects in NYC, I saw too many properties fall short of their potential — simply because no one bridged the gap between design and real estate strategy. 

FRAME was born to change that. 

By combining luxury aesthetics with deep market expertise, we created a program that empowers clients to position their spaces beautifully, strategically, and profitably. Whether you're selling, buying, or investing, FRAME gives you a team that sees your vision and knows how to deliver it. 

— Danielle Waye, Founder of FRAME & Partner at CENTURY 21 Awaye Realty 

What Makes FRAME Different 

Your Resource Broker. Your Results Partner. 

We’re more than a design service — we’re your strategic resource broker.

That means, we help connect the dots across vendors, materials, staging, and project management. 

For qualifying listings, we offer no-upfront-cost solutions, allowing sellers to enhance their home first and pay at close — reducing stress while increasing return. 

FRAME is designed to give you access, support, and results without the stress. 

Overhead photo of woman interior designer at work

Benefits

FRAME Benefits 1

Design-Driven Strategy 

Leverage expert interior design and staging to tell a compelling visual story that buyers connect with.

FRAME Benefits 2

Higher Return on Investment

Homes marketed through FRAME consistently outperform market averages in both time on market and sale price. 

FRAME Benefits 3

Stress-Free Execution

From consultation to completion, our team handles the heavy lifting — coordinating vendors, managing timelines, overseeing every detail. 

Testimonials

"We listed our family brownstone with FRAME and saw multiple ofers within the first week. Their design updates completely transformed the space - we sold $150k over asking."

- Lauren M., Brooklyn Heights

"As a developer, I've never seen a program align luxury design and real estate strategy so seamlessly. FRAME is a game changer."

- Thomas D., Clinton Hill

"The process was seamless. Danielle's team handled everything - I didn't lift a finger and still felt fully in control. Worth every penny."

- Natalie F., Park Slope

Services Snapshot

We customize each package, but most FRAME projects include: 

🗹 Design Consultation & Property Assessment

🗹 Custom Improvement Plan (cosmetic to full-scale)

🗹 Interior Styling / Furniture Sourcing

🗹 Contractor & Vendor Coordination

🗹 Pre-Listing Renovation Oversight

🗹 Luxury Photography & Marketing Suite

🗹 Buyer Vision Boards & Rendering Services

🗹 Listing Strategy & Real Estate Representation 

Frequently Asked Questions

Middle aged couple meeting with interior designer to discuss renovation project. Man and women sitting in living room at home and talking. Designer occupation concept

At FRAME, we believe exceptional results are built on exceptional partnerships. We're always looking to connect with like‑minded professionals who share our commitment to quality, creativity, and client experience. 

Whether you're Hands-on in the field or provide behind-the-scenes expertise, our trusted referral network is at the heart of every project we deliver. 

If you're passionate about your craft and believe in collaboration over competition - we want to hear from you. 

Partner with FRAME

Join Our Trusted Trade Network

We're currently welcoming applications from:

• Architects & Drafting Specialists
• Licensed General Contractors
• Interior Designers & Stylists
• Millworkers & Custom Cabinetry Makers
• Electricians & Lighting Specialists
• Plumbers & HVAC Technicians
• Painters & Surface Finish Experts
• Masons & Concrete Specialists
• Window Treatment & Upholstery Installers
• Flooring & Tile Installers
• Stagers & Furniture Rental Providers
• Smart Home & AV Integrators
• Landscape Designers & Exterior Trades
• Licensed Cleaners & Post-Reno Specialists
• Sourcing Vendors (Art, Decor, Furniture, Fixtures)

FRAME YOUR FUTURE

 

 

Let's elevate your property and exceed the market. Book a complimentary consultation or explore our full offering below.

FRAME YOUR FUTURE

Let's elevate your property and exceed the market. Book a complimentary consultation or explore our full offering below.

Ready to Sell? Let's Talk!

Step into success with CENTURY 21 Awaye Realty—Brooklyn’s go-to brokerage for top producers!

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